UpWork (oDesk) & Elance Internet Marketing Test Question & Answers

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Ques: Why would a firm employ guerilla web marketing?
Ans :  It gives the firm more control over its marketing budget.

Ques: Why is affiliate marketing a favorable from of marketing?
Ans : It guarantees increased sales

Ques: What is meant by “niche marketing”?
Ans : Targeting a broad based group of people

Ques: How can a podcast be used to drive customers to a website?
Ans :  By telling the listeners that they need your product.

Ques: What is “cost per customer acquisition”?
Ans : The amount a company pays a customer to try their product

Ques: How can supplemental materials be delivered to the podcast listener?
Ans :  The listener has to go to a special site only during the podcast

Ques: What is a “value proposition”?
Ans :  The pricing of the product

Ques: How important is content on a site when optimizing it?
Ans : It is the only thing which creates a higher ranking in search engines

Ques: Which of the following would not be effective in headline writing?
Ans :  Using small words which take up space and do not add value

Ques: What should a company do once it achieves its search engine ranking goals?
Ans :  Sell advertising on their site

Ques: Why would a company possibly want to spend more on PPC early on?
Ans : To drive traffic to their site and increase awareness

Ques: What is meant by “white hat”?
Ans : When markets show up for work wearing white hats

Ques: Why are purchased email lists typically ineffective?
Ans : They make up fake emails to sell

Ques: Why has web marketing become a popular form of marketing?
Ans : It has been heavily advertised

Ques: What is one unfavorable trait sometimes seen in affiliate marketing?
Ans : It brings additional traffic to a site

Ques: Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
Ans :  Hired expert can drive the best results of campaigns and help guide the company in its marketing

Ques: Which 3 industries are the largest users of affiliate marketing?
Ans :  Computer equipment, auto manufacturers, construction

Ques: What is A/B testing?
Ans : Using 2 versions of an ad measuring results to see which one is more effective

Ques: What are the four P’s of marketing?
Ans :  Product, promotion, procedures, procurement

Ques: What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
Ans : It impresses clients

Ques: What is the purpose of a traditional press release?
Ans :  It target markets to internet users

Ques: What is the purpose of sending a monthly newsletter?
Ans : It gives people a chance to opt out of ever talking to your company agin

Ques: What is meant by “guerilla marketing”?
Ans : Using resources such as time, energy and imagination rather than money to market

Ques: What is an auto-responder?
Ans : A method of direction communication with clients

Ques: Why is it important to fine tune the timing of the ad and keywords used?
Ans : To carefully target the customer base desired, not wasting impressions and clicks

Ques: What is the “active voice” style of writing ads?
Ans :  Writing in the third person

Ques: What is a double opt in process?
Ans : someone must ask to be on your email list, and then verify by clicking a link they want to be on it

Ques: How do listeners decide what is a worthwhile podcast to continually listen to?
Ans :  Having several hosts and a myriad of topics

Ques: Why is the subject line of any email campaign important?
Ans : It is all the receiver sees besides the email address until open the email

Ques: How is the “open rate” important?
Ans :  it lets the company know how many people bought a product

Ques: Why are affiliates not the same as having a sales force?
Ans :  The affiliates have limited availability

Ques: How is the pricing model of a click determined?
Ans : Google sets the price worldwide

Ques: What is the formula for calculating cost per customer acquisition?
Ans : Total marketing budget for a specific period divided by the number of new customers for that same period

Ques: How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
Ans : 10 cents

Ques: What is “cost per action”?
Ans :   Same as pay per click

Ques: What is an “impression”?
Ans : When your ad is displayed on a page online, not necessarily clicked on

Ques: Which of the following is valuable in increasing a page rank?
Ans : Quantity of links from other highly ranked pages to your site

Ques: What is meant by “web 2.0”?
Ans :  Internet companies who focus on retail sales

Ques: What is affiliate marketing?
Ans :  When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts

Ques: Which of the following are podcasts least likely to target?
Ans : Sales

Ques: Why have social networking sites become a popular method of internet marketing?
Ans : They are free and easy to use/Ease of use, large number of users, easy to target specific demographics

Ques: What is the primary goal of web marketing?
Ans :  To give the target market an ad like they would see on TV

Ques: Why would a company possibly want to spend more on PPC early on?
Ans :  To drive traffic to their site and increase awareness

Ques: Why would a firm employ guerilla web marketing?
Ans : It gives the firm more control over its marketing budget

Ques: How can chat rooms bolster site traffic?
Ans : By having people talk positively about your company and by answering questions people may have in a non threatening, anonymous method

Ques: What is an auto-responder?
Ans : An automatic email message sent to someone who takes an action such as submitting a form on a company website

Ques: Who regulates affiliate marketing?
Ans : Internet Affiliate Board

Ques: What is brand strategy?
Ans : Creating the image you want your company perceived as and marketing in a way that portrays that image to customers

Ques: How do firms typically budget once positive results are seen from their internet marketing campaign?
Ans : Increase the budget and focus on those activities which are working

Ques: How important is content on a site when optimizing it?
Ans :  It is the only thing which creates a higher ranking in search engines

Ques: How should a company allocate its marketing budget among the various methods of internet marketing?
Ans :  Depends on the company and what is most effective for its business

Ques: What is an important step early on when forming a web marketing strategy?
Ans : Allocating a large budget to the project

Ques: What is one advantage to using a purchased email list?
Ans : It is targeted at your potential customers

Ques: What is a trackback?
Ans : A method of notification that somebody links to document/html

Ques: How can a company profit from a podcast directly?
Ans : Charge for premium content

Ques: Which of the following are podcasts least likely to target?
Ans : Customer loyalty

Ques: What is the "active voice" style of writing ads?
Ans : Using "you" and not "I" or "we" – directing wording towards the customer

Ques: How can the signature block be used effectively?
Ans : Branding the firm and relaying information to the email recipient such as the company blog

Ques: How are keywords utilized by search engines?
Ans :  The keywords are a brief description of what topics your site relates to

Ques: What is one unfavorable trait sometimes seen in affiliate marketing?
Ans : Affiliates will use unethical techniques to drive customers in hopes of earning a commission

Ques: What is "bounce rate" in terms of email marketing?
Ans : The percentage of emails sent to a list which are returned as undeliverable

Ques: How is click-through rate measured in an email campaign?
Ans : The number of people who click on a link in the email bringing the potential customer to your site

Ques: What are meta tags?
Ans : Embedded information about your website such as keywords

Ques: Why are affiliates not the same as having a sales force?
Ans : The affiliate only drives traffic, they do not necessarily convert them to sales

Ques: What is the purpose of sending a monthly newsletter?
Ans :  It builds branding, creates awareness and a connection with potential clients

Ques: What is the formula for calculating cost per customer acquisition?
Ans :  Total marketing budget for a specific period divided by the number of new customers for that same period

Ques: Which 3 industries are the largest users of affiliate marketing?
Ans : Prescription drugs, electronics, child products

Ques: What is a "call to action"?
Ans : Using verbs to encourage people to take an action

Ques: Who was one of the original widely known affiliate marketers?
Ans : Amazon

Ques: What is the purpose of having a special landing page for a PPC ad?
Ans : Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker

Ques: What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
Ans : A well maintained blog will help increase page rank with search engines

Ques: What is "cost per action"?
Ans : A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views

Ques: Why is it important to set daily maximum budgets for pay per clicks ad campaigns?
Ans : Costs of clicked links can add up quickly if not limited

Ques: How is the "open rate" important?
Ans : It is the number of people who actually opened the email sent to them, giving the company insight into how effective the email marketing campaign was

Ques:  What is a "landing page"
Ans : The page a potential customer sees when they click on your paid ad

Ques: What is a site index?
Ans : A page which has a linkable outline of all of the pages on a website

Ques: What is a "value proposition"?
Ans : A statement as to how the company adds value for customers

Ques: How are Pay Per Click ad campaigns billed?
Ans : The customer pays each time their ad is clicked on, usually billed monthly

Ques: What is meant by "viral marketing"?
Ans : Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed

Ques: Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
Ans : Hired experts can drive the best results of campaigns and help guide the company in its marketing

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