UpWork (oDesk) & Elance Social Media Marketing Test Question & Answers

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Ques: Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?

Ans: Post links on the company blog to the YouTube videos

Ques: How does a blog directly impact sales of a company?
Ans: It is typically used as the way to disperse company coupons

Ques: What feature does LinkedIn offer for pay accounts?
Ans: Increased abilities to connect directly and send messages to people

Ques: Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
Ans: Search engine rankings will include hits on the blog as part of the overall website hits

Ques: What is the general purpose of posting a video blog routinely to YouTube?
Ans: It allows the company to drive website traffic to its blog

Ques:  What is a "wiki"?
Ans: Interconnected and user generated knowledge management systems

Ques: What is the overall goal of social media marketing for companies?
Ans: Generate sales

Ques: Why is there no specific definition of what is social media marketing?
Ans: The concept is relatively new compared to traditional marketing and is still being defined

Ques: How do ebooks represent a form of marketing?
Ans: They are often free, include useful information, and direct the reader onto the company which created the ebook for further information

Ques: How can a company convert posts on Twitter to sales?
Ans:  Creating posts which drive followers to their site

Ques: Which of the following would be leveraging both social network and traditional marketing?
Ans: A print advertisement in a magazine which drives people to a website where there is a free trial offer

Ques: How does creating a social network marketing plan differ from a traditional marketing plan?
Ans: The staff requirements and skill sets for social marketing are different

Ques: What are the four P's of marketing?
Ans: Product, Price, Place, Promotion

Ques: How far into the future should a company plan its marketing activities?
Ans: Up to 1 year

Ques: What is another term for "social media"?
Ans: Consumer Generated Media

Ques: What is meant by "Marketing Creative"?
Ans: The content for marketing and its creative aspect

Ques: What does the product portion of the 4 P's of marketing focus on?
Ans: The product or service being marketed to consumers

Ques: How can a company place itself as an expert in a certain area of expertise?
Ans: Actively answer questions in the Q&A section of the site

Ques: What type of status updates would drive visitors to the company site?
Ans: A link to a new press release hosted on the company site

Ques: What is meant by A/B testing in marketing?
Ans: Testing 2 versions of an advertisement to see which elicits the best response

Ques: What is meant by "micro-blogging"?
Ans: Blogs with limited individual posts, limited by character count typically

Ques: What do Connections on LinkedIn effectively represent?
Ans: People and other companies the user is connected to directly

Ques: What is the term adopted for updates posted by Twitter users?
Ans: Tweets

Ques: Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?
Ans: Creating landing pages specific for each campaign

Ques: What is meant by Brand Management?
Ans: Creating a consistent image for the company

Ques: What traditional marketing technique is YouTube closest to?
Ans:  Television advertising

Ques: What is the ultimate goal of a social network marketing plan?
Ans: Drive potential customers to the company and give them an action item to perform

Ques: What is "guerilla marketing"?
Ans: Marketing which relies on time and energy rather than a large dollar budget

Ques:  How does YouTube serve a dual purpose in social media marketing?
Ans: It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

Ques: What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?
Ans: Ask the watcher to visit the company site at the end of the video

Ques: What is one measure a company can use to validate the usefulness of its video posts on YouTube
Ans: The amount of views of the video

Ques: How can a company create a forum for dialogue on LinkedIn?
Ans:  Use of Groups

Ques: How is site traffic useful in evaluating marketing?
Ans: Ads can send receivers to a specific landing page, which can be tracked

Ques: Which of the following is an important aspect of creating blogs and posting content?
Ans: Posting at least once a month to the blog

Ques: What style of videos can a company post on YouTube?
Ans: All of the above

Ques: What non financial measure of marketing is important to track?
Ans: Number of impressions

Ques: What is a "vlog"?
Ans: Video Blog

Ques: What should a company post on Twitter?
Ans:  All of the above

Ques: What would the marketing budget section of a marketing plan consist of?
Ans:  The expected costs for each ad campaign based on the delivery method

Ques: What is the method for being linked to other users on LinkedIn?
Ans: Connections

Ques: How often should a marketing plan be revisited?
Ans:  As often as needed in order to revisit the plan of action and revise any new actions

Ques: What place does Pricing have in marketing?
Ans: Different pricing levels can be tested to see what elicits the best consumer response

Ques: Why is it important to post to a blog regularly?
Ans: Keep readers engaged and also gives search engines content to index

Ques: What is meant by the concept of "viral" in social media?
Ans: Social media which is spread to viewers by the consumer, growing in popularity

Ques: How can LinkedIn serve the company aside from social network marketing?
Ans: Job openings can easily be dispersed to qualified candidates on LinkedIn

Ques: What is a "call to action"?
Ans: Giving an advertisement's receiver a specific direction such as 'visit the site'

Ques: What is the main reason traditional marketing will never completely go away?
Ans:  It's proven to work time and again

Ques: What style of blogging would be most effective for building relationships with customers?
Ans: Writing posts about the company and its ups and downs from inside, personalized approach

Ques: What can a company do to offset the cost of running a blog?
Ans: Place ads on the blog which generate pay per click income

Ques: What methods of social network marketing should a company always use?
Ans:  Depends on the company, their product, their audience

Ques: What is a contingency plan?
Ans: A set of actions to be taken if the original plan does not perform as anticipated

Ques: How can a company use the same material for both traditional and social network marketing?
Ans: Utilizing a television ad campaign online as well on their site and sites such as YouTube

Ques: What is "social media optimization"?
Ans: Creating content which easily creates publicity via social networks

Ques: What is meant by the "blogosphere"?
Ans: The interconnected community of blogs via linking to each other

Ques: What is meant by the "blogosphere"?
Ans: The interconnected community of blogs via linking to each other

Ques: What is the character limit for posts on Twitter?
Ans: 140 characters

Ques: Which type of marketing would a company blog be considered?
Ans: Social Network Marketing

Ques: What is a method of marketing on Facebook which can reach several users by spending money?
Ans: Facebook Pay Per Click placed advertisements

Ques: What can a company do on Facebook apart from their page to create a following?
Ans: Use Groups, both company originated and posting to other groups

Ques: What do updates to Facebook status resemble most closely?
Ans: Posts on Twitter

Ques: What should be the length of an effective blog post?
Ans: A few paragraphs

Ques: What is the term used for a person who is receiving updates of another Twitter user's updates?
Ans:  Follower

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